{About Us}


Mill Pond Mercantile is the lakes area's largest specialty gift shop and well worth the trip, no matter where you are coming from! Nestled in the Norman Rockwell setting of New London, Minnesota, often called "The City on the Pond", we are so easy to find! See our map for driving directions.


The Mercantile is a wonderful mix of merchandise -- gifts, home decor, clothing, jewelry, accessories, books, baby and children's items, and gourmet foods. We offer gift cards of any amount and are happy to send them in the mail to the address of your choice. We also offer a bridal gift registry and free gift wrapping.

Looking for some place to spend an entire day? Come to New London and see what this unique village has to offer.


Check it out at


or on our Facebook page



Come and visit us soon!

--Anita, Ginny and staff